In 2025, Google Ads has evolved significantly, and bidding alone won’t guarantee you a top position. Google has become highly advanced in optimising user experience, and now, the relevance of your ads plays a critical role in determining your success. Quality Score is no longer just a measure of relevance; it’s a direct indicator of how well your ad copy, keywords, and landing page work together to satisfy the user’s search intent.

In 2024, the most popular search site is still Google, so it’s important that your business appears on page one when they search for your construction services that you offer. For example, if people search “timber extension” along with your city/town, then you want to be on page one, bonus if you can be in the top three results. But if you’re not, it can be frustrating trying to figure out why. Keep reading to learn exactly why your business isn’t ranking.

Google Ads can be complicated to learn, optimise and master — especially if you’re in the home improvement industry and wearing multiple hats in your business. If you have no specialist knowledge about how to make Google Ads work for you, it can feel like hitting your head against a brick wall.